High quality. Unique. Special.
Customized
Product packaging
You develop the product - we develop the packaging.
As a full-service provider for innovative packaging concepts, we take the pressure off you during development. Our responsibility includes full communication with suppliers and manufacturers. You will have a dedicated contact person at your side to minimize time and complexity.
Our services:
- Packaging from stock with printing or embossing
- Individual packaging / packaging development
- Individual inlays for your products
Outside: Magnetic box with blind embossing and gift ribbon
Inside: Inlay made from robust premium cardboard
Ausgewählte Kunden
» We pack emotions
Fast & flexible production
Product packaging from stock - individualized
Thanks to our extensive range of immediately available boxes, we are able to serve even customers with tight deadlines. Our packaging can be finished with blind embossing, hot foil stamping or screen printing as required.
The corresponding inlay is individually adapted to your products by our design department and thus enables a customized presentation.
Finishing
Embossing, screen, digital or offset printing, you decide.
Quality
Highest quality thanks to production in Germany.
Cover
Cover made from sustainable FSC paper.
Stability
Extremely robust packaging made of hard cardboard.
From sketch to production - customer example
Individual packaging development
In close cooperation with the customer, a versatile packaging for various fashion items was developed using the innovative Vitadylan™ fabric.
The product packaging also serves as a high-quality carrier bag with a magnetic closure for transportation after the sale.
Printing. Finishing. Extras
The high-quality product packaging was finished with a UV varnish. A 4-color printed paper sleeve offers additional marketing space that can be adapted at short notice.
To round off the unpacking experience, a tissue paper covers the product stored on foam.
FAQ
Product packaging is an outer shell that surrounds a product in order to protect, advertise and label it. It is used to secure the goods during transportation and in retail.
There are different types of product packaging, including primary packaging (direct contact with the product), secondary packaging (protection of the primary packaging) and tertiary packaging (shipping and transport packaging).
The main functions of packaging are protection against damage and spoilage, information about the product, safe handling during transportation and sales promotion through attractive design to increase the incentive to buy.
Product packaging must contain important information, such as product name, ingredients, instructions for use, manufacturer information, barcodes and recycling instructions. The information varies depending on the product type and legal requirements. Attention: No legal advice! Do you need help with labeling your product packaging? We will be happy to put you in touch with an expert.
Attractive product packaging can increase sales by attracting attention, arousing interest and creating positive associations. Clear information, brand identity, differentiation and recognition promote the purchase decision. Functional aspects such as protection and handling are just as important.
The customer is king
We do our best to fulfill your wishes as uncompromisingly as possible.
We are experts
Our experts work with you to develop the packaging concept
Complexity reduction
concentration
Product
We take the work of packaging development off your hands. This leaves you more time for your product development.
Close exchange with you
We are in close contact with you at all times. You only have one contact person
Schedule
We schedule all deliveries. This gives you more time for the essentials - or a coffee.
One contact person
Constant monitoring of progress / process and rapid intervention if necessary.
The goal of good product packaging
Product packaging has two primary tasks: Product presentation and product protection. In physical retail, products are lined up close together so that the purchasing decision of potential customers is often only influenced by marginal differences. One of these is the product packaging. A coherent design can trigger an impulse purchase and underline the quality of your products. Individual and high-quality small batches can also be realized with the right process.
Product packaging as a sales lever
The following scenario: You have spent weeks, months or even years developing a product. A lot of money has been spent on drafts by product designers and market analyses. Time is of the essence, because the product is due to be launched shortly and will be adorning the shelves in stores. You therefore decide to keep the development phase for the packaging design short, because "it's only the product packaging". Your product is now in many stores, alongside similar products from other manufacturers. Perhaps your product is even higher quality, cheaper or offers the user other added value, but: nobody buys! The product packaging does not work and does not reflect what is inside the packaging. The benefits of your product do not stand out and the design of the packaging is lost in the clutter of other product packaging.
- Invest a lot of time in the development of product packaging
- Good packaging provides a sales boost
- Good packaging can trigger impulse purchases
» Product packaging is essential for success and sales at the POS.
Requirements for strong product packaging
The basis of any company or brand is its corporate identity and corporate design. Product packaging should therefore be designed in such a way that the connection between the brand and the product is immediately apparent. This is the only way to ensure that cross-media marketing campaigns work and generate sales. Otherwise, the packaging will not attract attention and will quickly disappear on the well-stocked shelves at the point of sale.
You should therefore ask yourself the following questions when developing your product packaging:
- Is the consumer informed about the content quickly and in a targeted manner?
- Are the USP and all the benefits of your product clearly recognizable?
- Does the product packaging appear high quality?
- Does the packaging stand out from the competition?
Individual product packaging - design and implementation
The design should be closely based on the corporate design and reflect the look and feel of the company in terms of shape, color and feel. In this way, the product packaging already charges the product with emotions and a certain feeling.
There are no fixed guidelines for the design of product packaging, apart from legal information. What type of packaging should you use? What material? What shape? What does the inner packaging look like? There are many factors that together determine the success of your packaging.
The following parameters can be influenced:
- Packaging design: color, shape, typography...
- Material
- Printing & finishing
- Printing process
- Type of packaging
Special packaging for special products
A number of factors play a role in choosing the right type of packaging. The budget, the feel, the look and the finishing options in the form of printing or embossing are decisive here. You can choose from magnetic boxes, premium boxes and many more.
Do you want something really special?
Then a magnetic box is the perfect choice. The closure of this very high-quality packaging creates a very special effect. The magnetic box can be opened and closed as if by magic thanks to the magnets integrated into the edge and lid. This gives your customers a high-quality impression as soon as they unpack the box, which has a positive effect on the overall rating of the product.
- Choose special packaging for your products
- With special product packaging, you increase the value and the unpacking experience
- Magnetic box, premium packaging, hard cardboard, folding box, and much more.
Custom-fit inlays for your products - turning product packaging into an experience
Holding a new product in your hands is a wonderful feeling. Starting with the product packaging, the excitement builds as the product is unpacked. The journey inside increases the joy and the anticipation of what awaits the customer inside the packaging is great. The inner packaging also offers a wide range of design and implementation options. For example, your products can be held in place with a high-quality foam mold or a paper inlay. A paper or cardboard inlay can also secure the products for transportation and embed them beautifully in the product packaging.
Produce individual product packaging in small batches
For giveaways at trade fairs or events or the dispatch of sample products, there are many occasions when product packaging is required in small batches. This is not always easy to implement, as most manufacturers only produce in large quantities. Thanks to our wide-ranging network and almost two decades of expertise, we have found ways to produce individual product packaging in small batches. No compromises are made in terms of production technology and quality.
- Customized product packaging even for small quantities
- Many options and configuration possibilities
- Production according to customer requirements
