Pantone colors for packaging
Packaging should provide one thing above all - recognition value. In addition, customers are pleased with an individually designed outer packaging, which has been provided with special spot colors. And that's exactly what we're talking about today: Pantone colors. These types of colors offer a completely new experience. They look vibrant, unique and can be applied to any box. What advantages they bring, what the colors are used for and where the differences lie is shown in the following article.
- What are Pantone colors
- Advantages of Pantone Colors
- What are Pantone colors used for?
- Hot foil stamping in Pantone colors
- Screen printing in individual Pantone colors
- How is a Pantone color created?
What are Pantone colors?
Behind the Pantone color is an internationally widespread color system that has its origins in the USA. More precisely, the introduction took place in 1963. More precisely, it is understood as the Pantone matching system. The color system is used in particular for two branches of industry:
=> printing industry
=> packaging industry
The use of it is to serve a purpose: Regardless of personal color perception, all colors are to be represented exactly. So-called number codes are used for this purpose. These can be used internationally and enable the exact color to be determined. In addition, Pantone colors consist of a total of 18 basic colors. Mixed with each other in different proportions, more than 2670 spot colors can be created, which are constantly being expanded. A few examples would be core colors, pastel colors, neon colors as well as metallic colors.
Not to be forgotten are the different paper qualities. From matte coated, glossy coated to uncoated, everything is possible. Printing on different types of paper is one big advantage out of many and should be made clear depending on the printing stock.
Advantages of Pantone colors?
Spot colors for packaging don't just look great, they come with some benefits. For those who still have no idea what they are, the following list is worth a look:
- possess over a large color spectrum (over 2670 colors).
- colors appear stronger & more vivid
- are ideal for corporate identity
- shiny colors as well as metallic effects are possible
- have individual, uniform numbers (codes)
- Pantone are considered as color language (exact matching)
- worldwide standard
- color fan
The biggest advantage is the recognition in the international area. No matter in which world you are - the standard is the same everywhere. This means that misunderstandings are much less likely to occur. The number codes also make a major contribution to this.
What are Pantone colors used for?
Pantone colors offer many advantages. For this reason, they are used accordingly in several areas. A first example would clearly be packaging & gift boxes. They should stand out visually and offer customers a unique experience. But Pantone helps just as much in building your own branding. People remember the design and associate them with the next purchase.
Printed products as well as digital design cannot be ignored. Metallic colors attract even more attention. What many don't consider is the eye-catching nature. Especially at the point of sale, Pantone colors are usually noticed more quickly.
Hot foil stamping in Pantone color
One way to make your packaging visually appealing is to use hot foil stamping. Pantone colors can also be used for this purpose. Due to the large color palette, it should be possible to find something suitable for everyone. From simple designs to a mix of several metallic colors.
Screen printing in individual Pantone colors?
Pantone colors can also be used for screen printing. This is a printing technique that can be applied to different materials. With this method, it is also possible to reproduce detailed and free-standing graphics. Refined with the appropriate Pantone color a real eye-catcher.
In principle, it is possible to choose between one or more colors. Configurators provide support. Simply select the item "optional specifications" and click on the item "color refinement". Even the exact position can be specified with this.
How is a Pantone color created?
Spot colors such as Pantone are often referred to as solid colors or spot colors because the color is already premixed and is not composed of four colors as is the case with CMYK, for example. This makes it possible to use one color consistently across different media, for example as part of a corporate design.
Creating spot colors for packaging requires the help of programs. More precisely, it requires a layout program that is capable of recognizing spot colors. Simple image editing programs or office programs such as Word are not suitable for this. A few recommended programs would be:
- Adobe Illustrator
- InDesign
- QuarkXPress
- CorelDraw
